New edition Tribute to Bloggers, this time with Andrew F. Pérez Ortega, Private Label (@ marcapersonal) and author of Expertología and Personal Brand. Andrés F. Pérez Ortega (Madrid, 1967) in Chemical Autonomous University of Madrid and an MBA from ICADE. During the past 15 years has held various positions as head of the international trading raw materials, products and services for companies such as Repsol, Quaker Oats, Carrefour, Lucent Technologies or the ONCE Group. It has also launched projects to open new markets and business in European countries and Latin America.
As Product Manager Mark White has launched more than five hundred consumer products. Some of them award-winning consumer magazines. Has participated in Telecommunications and Internet in the field of project management and electronic commerce.
is currently known for having developed and introduced in Spain the concept of Personal Branding and Personal Branding. Here are the questions and answers:
1. One lesson that life taught you: the end, much depends on what you do yourself.
2. A lesson that has taught the professional world: There is nothing safe or preset ... thankfully.
3. A lesson that has taught the world of training: Each course is unique and unpredictable. The same course can have radically different with two different audiences.
4. A lesson you have taught the world of internet / blogs / social networks: Who resists wins.
5. What do you like the world 2.0.: Size does not matter.
6. What do you dislike the world 2.0.: The progress of thought only in an environment that is supposed to develop diversity.
7. Defined by a phrase the world we live in: false security and tranquility fictitious. In the sense that once we abandon the controlled limits, we see that everything is much more savage.
8. What I miss most in society: may be a consequence of the answer to the first question, but do not miss anything less. I do not think it makes sense to complain about something beyond our control. And if we do something, stop complaining and do it.
9. Quality more A person's values: Do not ask many explanations.
10. Thing we endure in a person: To tell me I have to be or do.
11. A word of advice you would give to young people: Do not stop doing what they want because they think they are too young. When you want to do will be too old.
12. The greatest enemy of man is: What has over their shoulders.
13. The greatest ally of man is: What has over their shoulders.
14. A film that you recommend and why: El Manantial (1949), King Vidor. Howard Roark (Gary Cooper) is much more modern and radical than any that now boast of it. In the great scene following the closing argument of Howard Roark.
15. A book that you recommend and why: Universe, Isaac Asimov. At the end of the book you realize how little we care about your problems.
16. A restaurant that you recommend and why: Lanús Grill in Alicante. I love Argentina (Restaurants, that is).
17. A food: The omelette.
18. A song that you recommend and why: Love Of My Life (Queen). I think the most romantic song in the world. But in general any of Queen, ELO and Supertramp. Sorry, I was in the 80's.
20. A city that recommend to live and why: Alicante. It is not what you say beautiful, but is the perfect size and lived very well. If our politicians were effective at this point would be the California of Europe.
21. What you like best about Spain and English: realistic vision (perhaps exaggerated) of what happens.
22. What you dislike about Spain and English: The search for the trap, trick, shortcut.
23. Which historical figure would you like to share and present a "heads up"
- History: The first astronauts.
- Present: Every day I meet people with amazing stories anonymous. I doubt that anyone "known" to have things that bring very different from many with whom you come across every day.
24. The man is good by nature (Rousseau) and The Man is a wolf to man (Hobbes)?: I guess both. Some circumstances can make you jump the line that separates the two in both directions. What sets us apart is the place to draw that line.
25. Does life have meaning or not?: Depends on the day.
26. Is there real friendship or just friendly substitutes? : I think as with Rousseau and Hobbes. Depending on where you put the line. If it is impossible to know the position and velocity of a single electron, imagine how difficult it can be to predict the behavior of a person.
27. The world is changing for the better, worse or is the same as centuries ago: depends who you ask. But like I that answer now, I tell you I do not care. I have enough with mine.
28. What is success for you?: Here I do not like myself "mystic." I think one thing is happiness (something inside) and a success (outside). Upon the achievement of specific goals that depend on other (money, recognition, awards, love, ...) and that each has been previously established.
29. What is wisdom for you?: Being able to quickly reach the merits.
30. How do you see the death from your shoes?: Until a few months and I was suggesting. Now, I see one of those teachers telling you that you had completed the examination and left thee unanswered questions. I guess that this was the first to finish.
31. Is life great or, perhaps, as Huxley said, is hell on other planets?: guess the worst part is that is neither one thing nor another. That passes through it without feeling or suffering.
32. A good leader is distinguished by: Facilitating .
33. A good employee is distinguished by: Make .
34. A leading reference for you: Anyone who knows what she does but do not try to influence the emotions. I like the experts, not messiahs.
35. If you were Prime Minister, the first decision you would take: Resign.
36. A hobby: think while walking.
37. Main feature of your character that defines you: disagreed.
38. Feature in the one you like better: Patience.
39. Which blogger would you like invitásemos this tribute and why:
- Strategist. Does not usually occur with your name. He is the author of some of the best posts (And tweets) I have read in recent years.
- Sabela Churches. It is an incredible mix of sensitivity, objectivity, emprededurismo, and it is a good friend.
- Mertxe Pasamontes. Another intelligent woman, despite the redundancy.
40. A phrase / quote that reflects your philosophy of life: Almost any of Margaret Thatcher. For example: "If our only chance is to be equal, not a chance."
41. A dream that you would like to see done: Getting people are taken into account and not reduced to score, statistics or employee numbers.
42. Blogs-Web / Twitter: http://www.marcapropia.net/ / @ marcapersonal.
43. Publications (books / ebooks): Personal Brand 
(ESIC). Expertología (breath). Collaborative books. Blogbook and employment Bloguía .
(ESIC). Expertología (breath). Collaborative books. Blogbook and employment Bloguía . 
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